THE MERCHANTS IN REVELATION

PMW 2023-061 by Kenneth L. Gentry, Jr.ancient merchants

In that I believe Revelation is dealing primarily with God’s judgment of Israel and her temple, I must explain certain images that seem to contradict this view. The “merchants of the earth” in Revelation 18 is just one such passage.

Rome or Jerusalem?

In Revelation 18:3 we read: the merchants of the earth have become rich by the wealth of her sensuality. Beale and others see this as referring to Rome’s extravagant luxury through trade, and the temptations that flow from it throughout the empire (Beale 895-96; Mounce 326; Royalty passim; Witherington 226; Smalley 445).

Yet, I would point out that John states that these merchants, like the kings, are “of the Land [tēs gēs].” In Revelation 17 and 18 John is expanding on the bowl-plague judgments (Beale 847; TDNT 1:514; Boxall, 2002: 74-75). These fall upon “the Land” (tēs gēs, 16:1, 2) wherein we find “the great city” (16:19) Jerusalem (cp. 11:8), which is pejoratively called “Babylon” (16:19; 18:2, 10, 21). Thus, the geographical locus here is primarily in “the Land,” and particularly focused on Jerusalem (“Babylon”). These merchants are Jewish merchants because they are not only associated with the fall of Babylon-Jerusalem here but are actually called “your [i.e., Babylon’s] merchants [hoi emporoi sou]” (18:23c).


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Several textual indicators suggest that John is focusing on Jerusalem rather than Rome (cp. Provan 1996: 94). (1) In this very Judaic book the language of religious defilement in 18:2 would suggest a Jewish city is in view. (2) Babylon’s double punishment reflects the OT prophetic witness against Jerusalem (18:6; see below). (3) The “great city” (18:10, 16, 18, 19, 21; cp. 18:2) was previously introduced as the place of the crucifixion (11:8). (4) In 18:24 the killing of the prophets by Babylon reflects a familiar sin of Jerusalem (Neh 9:26; cp. 1Ki 19:10, 14; 21:13; 2Ch 24:19, 21; 36:14-16; Isa 1:15; Jer 2:30; 25:4; 26:20-23). (5) The bowl judgments in Rev 16 are being expanded upon in Rev 17-18. In the latter bowls “Babylon the great” was distinguished from the cities of the nations (16:19). (6) Rev 16:21 recalls God’s judgment on OT Jerusalem (Eze 13:13).

Geographical Focus

Smalley (445) is surely wrong when translates emporoi tēs gēs as “worldly merchants,” stating that “the description speaks more of their secular attitude than their geographical location.” His interpretation is unlikely in that: (1) This would be a unique usage of tēs gēs in Revelation. (2) Smalley does not translate the other appearance of the phrase in the same verse as “worldly kings.” Of this phrase at 17:2 he speaks of “the rulers of the nations” and their alignment with the katoikountes tēn gēn, which are “people the world over” (Smalley 427). There he even states of the expression basileis tēs gēs: “the interpretation of which in Revelation seems to be consistent.”

(3) It would be more in keeping with Johannine thought patterns to refer to that which is “worldly” by using kosmos (e.g., 1Jn 2:15-17; 4:4-5; 5:4). But though the geographical Land is in view, I would point out its significance not as a mere geographical matter, but as a covenantal one (Vanderwaal, 10: 82-85; cf. Chilton, 10-20). (4) We must wonder why the shipmasters and sailors are not declared “worldly,” especially since they too “became rich by her wealth” and lament her passing similarly (18:17b-19).


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With the focus on Babylon-Jerusalem, this scene of wealth “in the Land” must be associated with the temple. We expect this from the evidence in 17:4-5 which shows the harlot clad in costly high priestly attire. After all, “the centre of the Judaean economy was Jerusalem, which dominated all the neighborhood [in the Land!] as the head towers above the body (J.W. 3:5:4)” (Goodman 1987: 51). Indeed, “the Jerusalem temple constituted an economic entity in its own right.” Rowland (in Horbury 1991: 195–96) notes: “the regular flow of income to the Temple from all parts of the empire led to the enrichment of this institution and those who ran it. As far as Jerusalem itself was concerned, the Temple provided a central feature of the local economy,” so that it was “the most significant part of the Jerusalem economy.” According to Hamilton (1964: 366), M. Rostovtzeff states that “the temple of Jerusalem continued to be the place where Jews, both rich and poor, kept their money.” We see indications that the temple was used by the Jews as a bank (1Ki 7:51; 2Ki 18:15; 16:8; 1Ch 9:26; 28:11–12; 2Ch 36:18; Neh 13:12–13; Ecclus 42:7; Tob 1:14; 19:5; 2 Macc 3:10–11).

The pious give their tithes to Jerusalem. In Tobit 1:6b-8 we read: “I would hurry off to Jerusalem with the first fruits of the crops and the firstlings of the flock, the tithes of the cattle, and the first shearings of the sheep. I would give these to the priests, the sons of Aaron, at the altar; likewise the tenth of the grain, wine, olive oil, pomegranates, figs, and the rest of the fruits to the sons of Levi who ministered at Jerusalem. Also for six years I would save up a second tenth in money and go and distribute it in Jerusalem. A third tenth I would give to the orphans and widows and to the converts who had attached themselves to Israel. I would bring it and give it to them in the third year, and we would eat it according to the ordinance decreed concerning it in the law of Moses.” Cicero speaks in disdain of this enormous outflow of funds to Jerusalem (Flac. 28:67; cf. Dio 61:7:2). The tractate Shekalim (“The Shekel Dues”) in the Mishnah and Tosefta discusses various aspects of the half-shekel payment by all Jews, including the surplus that fell to the temple (e.g., m. Shek. 2:3, 5).

Conclusion
This is only a small sampling of my argument that I will be presenting in my forthcoming commentary on Revelation, The Divorce of Israel. Lord willing, it will be out this Fall. In the 1750 page commentary I have plenty of room to flesh out my argument.

6 thoughts on “THE MERCHANTS IN REVELATION

  1. Michael Frausto's avatar
    Michael Frausto August 4, 2023 at 9:24 am

    James addresses those that are rich by I’ll gotten gain as well as the merchants who planned for business at the exclusion of the will of God. According to John A. T. Robinson, James was written in the mid-late 40’s, so the problem of the merchants in the Roman Empire was significant even 20 years prior the writing of The Revelation (assuming an early date).

  2. Sanjeev Dhawan's avatar
    Sanjeev Dhawan August 8, 2023 at 8:44 am

    Its amazing how one improper translation of the the word land to mean earth or worldly mis interprets the entire prophetic book.

  3. CAIQUE MATHEUS RIBEIRO CALIXTO's avatar
    CAIQUE MATHEUS RIBEIRO CALIXTO August 16, 2023 at 7:29 am

    Hi dr. Gentry,

    What is the general purpose of the book of Revelation? Given that Christians were being persecuted by Nero, how could the fall of Jerusalem serve as a comfort to Christians who were in danger of being martyred by Rome?

  4. Kenneth Gentry's avatar
    Kenneth Gentry August 21, 2023 at 11:49 am

    Jerusalem was the first persecutor of the church (Acts 8:1; 9:2; 21:4–13). During that initial outbreak of persecution, Paul could even appeal to Rome’s emperor regarding the charges Jerusalem brought against him (Acts 25:10–11).

    Not only so, but it also was the “headquarters” of the apostolic church, as the book of Acts shows (Acts 1:4, 8, 12; 8:1, 14; 11:1–2, 15–18, 22; 15:1ff; etc.). Paul even collected funds to help the church during a famine, because of its significance (Rom. 15:26).

    Thus, the divine revelation from God that the first persecutor of the church (Jerusalem and the Jews) would be judged, would be a comfort to those who would later have to endure Roman persecution. This information from the Book of Revelation would show that despite the fall of the city where Christianity was headquartered, the faith would continue on.

  5. Sreve's avatar
    Sreve October 21, 2024 at 9:02 pm

    In regard to Revelation 18:3, Is there some first century source showing how apostate Israel led the nations into immorality. There are verses from the OT that says this basically (center of the world, Laws that show great wisdom, becauseof you the name of God is blasphemed among the Gentiles), but I wonder if there is anything in the first century writing that says this.

  6. Kenneth Gentry's avatar
    Kenneth Gentry October 22, 2024 at 2:07 pm

    Their demanding Christ’s crucifixion and their initiating and promoting the persecution of Christians was their most fundamental immorality. These are dealt with not only in the NT, but in many of the early church fathers.

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